ASK THE GURU: Frequently Asked Questions

Ask Dr. Paine

• How can I measure my success in the B2B press?
• What are your measurement preferences when it comes to measuring PR?
• Which work best for which media and why?
• What types of results do programs need to provide for which types of media?
• What is your most effective measurable program and what were the benifits derived from it?  How do you measure it?
• What are some of the key principles of using each type of data to gauge PR success?
• Are PR agencies and their clients of the same mindset when it comes to measurement?
• I f not, what does an agency need to do to be part of the same mindset as the client? 
•  What are the current challenges in developing, implementing and analyzing the results of today's measurement methods and programs and what is the solution(s) you see for each challenge?
• What meaurements are most controversial (ad value, PR multipliers, blogs, social media, etc.) and why?
• What  do you see as the 12 immutable laws of measurement?
• If I send out more press releases, how much more coverage will I get?
• Does PR Count if It’s Not Exactly What They Wanted?
• What’s the universal factor for average number of readers?
• How can measurement minimize crisis damage?
• How Can I Use Measurement to Show a Link Between PR and Sales?
• How Do I Get My Boss/Agency to Use Measurement Properly?
• Should Your PR Performance Be Measured by Sales?
• How do I measure change in attitudes without expensive surveys? and
  What’s the value of crisis communications?
• How Do I Measure the Value of PR?
  and What Are Recommended Criteria for Measuring Media Relations?
• What should I measure to convince management of PR’s contribution to the bottom line?
  and “What standardized questions are asked in measuring relationships?
• How Do I Define My Intranet Success? What percent usage should I expect?
• God Helps Those Who Help Themselves: KDP's Cardinal Rules of Measurement
• The Cable Guy Needs Help Measuring His Reception
  and "How do I know 'What Really Matters?'"
• I've Got a Theory On Broadcast Audiences... What Do You Think?
  And where does that alleged PR multiplier come from, anyway?
• Can measurement help me tie PR campaigns to spikes in sales?
  Depends on the type of product you're trying to sell.
• How Do I Measure PR ROI for Professional Services Firms?
• The Cost of a Good Impression
  Just what is the value of those tchotckes?
• 10 Upgrades To Your Measurement Program
  From the easy to the challenging, here are ten ways to improve your PR evaluation and do more effective PR...
• Uncle Sam's Measurement Makeover
  How measurement can improve the Bush Administration's new PR program
• "My Boss Is Out For Blood!"
• A Student's Five Basic Measurement Questions,
  and "What's the right number of impressions for the AP?"

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