About Us:
Our Goals and Values

Our Goals

  1. Expand the desire for, and knowledge of, measurement in the marketing, public relations, and communications marketplace.
  2. Provide worldwide access to information for everyone who needs to develop their measures of success.
  3. Become the world's best, most reliable source for information about measuring success in marketing, public relations, and communications.
  4. Be the employer of choice in New Hampshire.

Our Values

Passion

  • We exist because we are passionate about what we do.

Aspire to change the world

  • We aspire to make a difference with what we do.

Sustainability

  • We will build a sustainable business that provides a living wage and benefits for all who work here.

Social capital, social responsibility, social justice

  • We will work to increase social capital, encourage social responsibility, and use what we do to increase social justice.

Integrity

  • Decisions and choices we make will be governed by the highest standards of honesty and integrity.

Open-book management

  • We will practice open-book management and will treat our community of employees as owners.

No Bazookas

  • No mistake is dumb. The only bad mistakes are ones we don't learn from.

Assets

  • Our assets are people. We acknowledge that we are not just hiring our employees' brains or brawn, but their hearts as well. We want to build a community, not just a business.

Transparency

  • Our methods and systems will be transparent to all.

Enjoy

  • The time we spend at work -- one-third of our lives -- should be fun. We will cultivate a work environment that fosters camaraderie among our employees and a passion for what we do. As long as we look forward to coming to work in the morning, serving our customers, and working with each other, we will have achieved our goals.