About Us:
Who We Are

The experts at KDPaine & Partners have been in the PR and marketing measurement business for nearly two decades, developing global measurement systems for Hewlett-Packard, Proctor & Gamble, Mastercard and many more. Most recently we've been focusing on developing affordable measurement programs for organizations with PR budgets under $100,000. Our clients have included such diverse organizations as Synergy Mutual Funds, Drive Financial Corp., Rensselaer County, New York, Showtime, and Chelli Pingree's Campaign for Senate in Maine.

The KDPaine & Partners Team:

Katie Delahaye Paine
CEO, KDPaine & Partners; Publisher, The Measurement Standard; http://kdpaine.blogs.com
Katie Delahaye Paine is the founder and CEO of KDPaine & Partners LLC, a New Hampshire
based research consultancy that provides measurement and accountability for corporations, non-
profits and government agencies world wide. Her book, Measuring Public Relationships: the
Data-Driven Communicator’s Guide to Success was published in December 2007. Paine
is the publisher of KDPaine’s Measurement Blog and The Measurement Standard, the first blog
and the first newsletter for marketing and communications professionals dedicated entirely to
measurement and accountability. Prior to launching KDPaine & Partners in 2002, Paine was the
founder and president of The Delahaye Group, which she sold to Medialink in 1999.

For the past two decades, Paine has been providing marketers and communications professionals
the tools, data and information to help them make better business decisions. She and her firms
have read and analyzed millions of news articles, blogs, newsgroup postings and internal
communications and have conducted hundreds of thousands of interviews in the relentless
pursuit of quantitative and qualitative measures of her client’s marketing success. She works
with some of the world’s most admired companies and organizations including Raytheon,
MADD National, and Juniper Networks. Most recently, her endeavors have been focused on
social media measurement as well as providing cost effective measurement programs for non-
profits, universities, small businesses and government agencies.

Paine was recently named one of PR Weeks 2008 Power Players for her advocacy of PR
measurement and was also awarded the 2007 NH Woman Business Owner of the Year by the
Small Business Administration.. KDPaine & Partners earned the prestigious 2008 Jack Felton
Golden Ruler of Measurement Certificate of Merit from the Institute for Public Relations, in
addition, PRNews awarded 2007 Platinum Award for Research and Measurement to her firm for
the measurement program they developed for the American Society of Plastic Surgeons. In 2006
she was named the Entrepreneurial Venture Creator Person of the Year by the University of New
Hampshire and won the Business Excellence Award for Excellence in Media & Marketing from
New Hampshire Business Review. A Cum Laude graduate of Connecticut College's class of
1974, Katie majored in history and Asian studies. She received an Honorary Doctorate of Laws
from New Hampshire College in May 1996. She is an Athena award winner and a Board
member of the New Hampshire Political Library. Her life is featured in Mark Albion’s book,
“Making a life, making a living.”

Katie was an initial founder and former chair of the Institute for Public Relations special
commission on measurement and evaluation. She served as the US liaison to the European
Standards Task Force to set international standards for media evaluation. She writes a regular
column for PR News on corporate image and crisis communications and contributes to PRNews,
Communications World, PR Week, Business Marketing and New Hampshire Magazine .

Prior to founding The Delahaye Group, Paine was the director of corporate communications for
Lotus Development Corporation, and previously was manager of merchandising for Hewlett-
Packard Personal Computer Group.

An accomplished speaker, Paine frequently lectures to conferences and universities including
The American Strategic Management Institute, the Public Relations Society of America, the
International Association of Business Communicators, and the Institute for International
Research, the International Public Relations Research Conference, Ragan Communications
Conferences, the PR Executive Forum, IPRA, American Marketing Association, the University
of New Hampshire and Southern New Hampshire University.

William Teunis Paarlberg (visit www.paarlberg.com)
Bill Paarlberg is an illustrator, graphic designer, marketing consultant and editor who, although he has been writing about PR measurement since 1990, claims he is still trying to decide what to do when he grows up. In the 1980s he founded and ran re:Ports. Magazine, a witty and irreverent weekly arts magazine about Portsmouth, New Hampshire. After four years he sold re:Ports, and began publishing newsletters for local businesses including The Gauge for The Delahaye Group. Under Bill's editorship, The Gauge (now operated by Delahaye Medialink) was transformed from a sleepy internal newsletter with 0% name recognition into one of the most well-read and authoritative publications in the measurement field. (Or, as he likes to say, "The least boring newsletter in PR measurement.") A man of many talents and many more interests, his pen and ink drawings and architectural renderings have appeared in numerous posters, prints and calendars around Seacoast New Hampshire. Bill holds degrees from Oberlin College and Indiana University, where he carried out and published original research on human short-term memory and attention. In his youth he was a Category One USCF cyclist; in his incipient maturity he is an avid snowboarder and mountain biker, and is President of the Board of the local Land Trust. He lives with his daughter, two cats, a hamster and a varying number of goldfish in Kittery Point, Maine.

Brendon O'Brien - Chief Technical Officer
Brendon joined Katie Paine & Partners in 2009.  He brings with him 19 years of Software Development and IT Management. 

Gabriela Carrau - General Manager Latin America Division
Gabriela Carrau first met Katie Paine at a cocktail party in the seaside resort of Punta Del Este, Uruguay. As Paine sat hunched over her laptop, Gabriela politely inquired as to what she was doing. When Katie explained in very general terms that she was analyzing media for an American company, Gabriela confessed that, in fact, her senior thesis at University was in Media Analysis. A year later, Gabriela began working as a freelancer for what was then The Delahaye Group. A former reporter, Ms. Carrau has been championing the cause of measurement in Latin America ever since, most recently producing the Spanish Edition of The Measurement Standard. She works out of Montevideo, Uruguay (when she isn't escaping to Punta Del Este). She holds a degree in Communications and has extensive marketing communications and journalistic experience..

Tim Chapman - Executive Assistant to the CEO

Tim joined the company in 2009.  He brings with him over 20 years of customer service experience.  His highlights would include the time spent at resorts such as the Mount Washington Resort at Bretton Woods and the Red Jacket Mountain View Resort.  Having started his working life as a Police Officer, Tim brings a wide range of skills to the company.  Born in raised in Maine, Tim now lives in Gorham, NH with his wife and 4 kids.  An avid outdoorsman, if you or Katie can't find Tim he is probably on the nearest trout stream or hitting the slopes in the fresh powder.

Jeremy Willis – Team Leader
Jeremy Willis was one of the first employees of KDPaine & Partners and he continues to manage many of its accounts, one of which involves a five year longitudinal media content analysis study of the aerospace and defense industry. He has worked with Hewlett-Packard, Georgia Tech, Raytheon Company and the American Society of Plastic Surgeons, which received a PRNews Platinum PR Award for Research and Measurement in 2007 for the study's scientific approach and cost-effective execution. A 1999 graduate of the University of New Hampshire, Jeremy majored in communications with a focus on social psychology. Before getting involved in the field of media research, he profiled journalists for MediaMap, an online toolbox for PR practitioners.


Erica Buteau - Interim Research Director
Erica joined KDPaine & Partners in the Berlin office in November 2006. Erica brings with her a strong work ethic and excellent critical thinking skills. Erica’s eclectic background includes web design, publishing and non-profit management. At Kaiboo, she designed and maintained their retail website and handled the publishing of their newsletter. She's also utilized her management skills as the three-year Director of a non-profit senior center. A graduate of Granite State University, Erica is currently pursuing her Masters in Marketing at Southern New Hampshire University. Born and raised in Berlin, New Hampshire, Erica continues the tradition of raising her own children in the “City that Trees Built.” She enjoys watching her children grow up in the North Country, playing in the great outdoors, photography and reading.

Susan Sturtevant - Team Leader * Consumer & Energy Division
Susan graduated from the University of South Florida with a Bachelors in Business Management. After college she worked for Banc One in Indianapolis where she received the Positive Attitude award from her peers. Back in Florida, she owned and managed two restaurants with her husband in the town of Brandon, and prior to moving to the North Country she was a manager for Panera Bread. She joined KDPaine & Partners in October 2007 and heads the Consumer and Energy Division. Sue has over two decades worth of consumer experience. Susan is highly dedicated and has a strong work ethic. Sue always strives to give her clients the red-carpet treatment. She is also an active member of the St. Paul’s Lutheran Church where she is on the church council and teaches Sunday School.

Heather Fysh - Senior Data Analyst, Team Leader
Heather Fysh is another North Country native that joined the Berlin Team in July 2007. She has earned associates degrees in accounting and management and a bachelor’s degree in Business Administration. She brings to the team over 16 years of customer service experience and previously worked in the banking and hospitality industries. In her spare time she enjoys spending time with her two daughters, Alex and Savannah and playing with her dog sledding team.

Katie Wilmot - Senior Data Analyst
Katie Wilmot joined the Berlin Team in April 2007. Katie earned a degree in Cosmetology from Empire Beauty School and worked in salons in her hometown of Meredith, NH as well as Berlin. Before perfecting her skills as a media data analyst, she devoted her time to a worthy cause – a volunteer for the Berlin Housing Authority, where she created and maintained databases. When she’s not engrossed in the art of public relations measurement, Katie enjoys spending time with her two sons. We consider ourselves lucky to have found such a dedicated and skilled employee and expect her to be a permanent fixture at KDPaine & Partners.

Stacey Falardeau - Data Analyst
Stacey is one of the newer members of the KDPaine & Partners Team, joining us in December 2007. Born and raised in New Hampshire, she graduated from Berlin High and later attended New Hampshire Community Technical College. When not hard at work reading, cleaning and coding data, Stacey loves to spend time with her three-year-old son, Landyn. Stacey likes to surround herself with family and close friends, and enjoy the occasional game of ice hockey. Stacey is hard-working, dedicated and energetic. We look forward to having her on the Berlin Team well into the future!

Heather Markievitz - Data Analyst

D. Prince - Data Analyst

James Hickey - Data Analyst
Born in Lancaster, NH, James attended school in Groveton, NH where he graduated in 1971.  After attending college James was employed by the Groveton Paper Company from 1972 until it closed it's doors in 2007.  James took this opportunity to go back to school where he earned two certificates in a matter of one year.  When he is not working around the house and his vehicles or watching NASCAR and his beloved Yankees, James devotes his time to the Stark Fire Department and the Groveton Ambulance where he holds certification as a Level One Firefighter and an EMT-Basic.  He plans to attend classes to become an EMT-Intermediate. 

James is a resident of beautiful Stark, NH with his wife Louise.  They have 3 children Stacie, Laura and David.  A fast learner with a strong work ethic, James is sure to be an asset to KD Paine & Partners and our clients.