About Us:
Why We Are Different

There are important differences between KDPaine & Partners and  other measurement firms:

  • We custom design your program from the bottom up. Using our own software, we can help you incorporate our services quickly and efficiently.
  • We'll help you determine your measures of success, and design a dashboard that will define the specific metrics you need. Then, if you need measurement services, we'll evaluate your needs and make a recommendation as to the best possible solution for your needs. It might not even involve KDPaine & Partners.
  • We are the only firm that can offer a measurement solution for any budget. Our Do-It-Yourself Dashboard starts as low as $300 a month, yet we also manage $1 million+ measurement programs for some of the world's most admired companies.
  • We have more experience in measurement and evaluation of communications than any other company in the marketplace.
  • Our business model, combined with our proprietary software, bring and unprecedented level of efficiency to our operations. Our costs are generally about 40% less than the competition.
  • We strictly adhere to the guidelines put forth in the Institute for Public Relations Guidelines for Measuring Public Relations. We never provide Advertising Value Equivalency or any other fake numbers based on inexact science.
  • KDPaine & Partners is woman-owned and HUB zone certified.

How KDPaine & Partners stacks up
Measurement need KDPaine & Partners' solution vs. Other Do-it-yourself software solutions vs. Measurement companies with human readers/coders vs. Measurement companies with computerized content analysis
An online tool that allows you to manage the collection and coding of coverage and reporting of results DIY Dashboard is fully customized to meet your needs, no matter how rudimentary or complex .

DIY Dashboard isn't limited to measuring media, it can be used for internal communications, sponsorships, government relations, community relations, trade shows, advertising tracking and Internet and blog measurement

DIY Dashboard is designed around your metrics and your measures of success

DIY Dashboard is a fast, internet-based application that can be accessed anywhere in the world 24/7/365

DIY Dashboard can accommodate an unlimited  number of comp etitors, subjects, spokespeople, topics, issues and messages

DIY Dashboard is less expensive than most other applications

DIY Dashboard is designed around the measurement, evaluation and presentation needs of  communications professionals

 1. CD-based software is limited in its flexibility and does not easily accommodate competitive analysis.

2. Internet-based applications force you to fit your needs within their parameters, which are often limited.

3. Many other programs were designed to be PR database management programs first and then added measurement tools as an afterthought.

 1. Data is usually not readily available because you're dependent upon staffing issues and time zone differences.

2. With a high cost-per-article due to manual reading costs, clients are often forced to compensate by narrowing publication lists or companies tracked.

 

 

 

 1. Implementation of a computerized content program is often long and costly due to the programming and refinement involved.

2. Changes are difficult to make on the fly. A programmer must make graphic and content changes and often these companies have scheduled monthly change cycles.

3. Program costs rack up quickly if you are charged per concept searched.

 

 

 
KDPaine & Partners reading, coding and evaluation services 1. We match our readers to your target audience, so their analysis reflects the perceptions of the people you are trying to reach.

2. With 20 years of experience in analysis and measurement of communications programs, KDPaine & Partners brings and unparalleled level of experience and expertise to your program. We have a thorough training and quality assurance process that focuses on consistency and accuracy.

3. By using our own software we have improved our efficiencies over the years and we pass those savings onto our customers. 

4. The people who analyze your results and make recommendations are all highly trained PR professionals with years of analysis, research and communications experience. We provide solid data on which you can make better decisions. We integrate both qualitative and quantitative information into our reports that don't just report results; we tell you what you need to do about them. 

5. We combine automated analysis with manual assessment for tone to provide the highest level of accuracy.

6. A typical DIY program can be set up in a matter of days.

7. Our manual analysis is a better, more accurate way to track spokespeople and influentials. We can include all individuals quoted in the press and are not limited by a predefined set of names. That eliminates the need to consistently update names and allows you to see who is gaining traction.

   1.  Other services use paid students as coders that may or may not be familiar with your industry.

2. Other services have higher costs associated with bigger offices in more expensive urban locations.

3. Other services have a standard list of metrics against which all programs are measured. KDPaine and Partners believes that each program is unique, and designs your metrics around your specific company goals.

 1. Some automated analysis companies do not have capacity for manual assessment for tone to provide the highest level of accuracy.  Integrity of data is often sketchy when just a computer is coding particularly when dealing with messages and tone, it's difficult for a computer to interpret nuance, sarcasm, and other complex concepts.

2. Automated systems can only track the spokesperson names you provide and often cannot differentiate between a mere mention and a quote. You are tasked with constantly updating new people who may show up in the press and all staff changes.

3. Most automated analysis companies do not have trained public relations specialists on staff to analyze your results.