Invite Katie Delahaye Paine to Speak at Your Event

 

Katie Delahaye Paine, CEO of KDPaine & Partners, would love to speak at your event.

 

  • Half Day Lecture: $2500

  • Full Day Workshop: $5000

  • Recognized non-profits receive a 50% discount.

  • We also welcome creative compensation arrangements that include book sales.

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  • For booking details,  please contact Katie Paine at info@kdpaine.com.
  • Click here to read samples of Katie's latest latest speeches.

Katie has spoken at hundreds of conferences and events at dozens of locations worldwide. She has a unique ability to explain and explore the complex worlds of public relations measurement and marketing research so that audiences are both educated and entertained. Her twenty years of innovation and industry experience provides many case studies and tales-from-the-trenches that bring the charts and graphs to life. 

An accomplished speaker, Paine frequently lectures to conferences and universities including The Conference Board, The American Strategic Management Institute, the Public Relations Society of America, the International Association of Business Communicators, the Institute for International Research, the International Public Relations Research Conference, Ragan Communications Conferences, the PR Executive Forum, IPRA, the University of New Hampshire, and Southern New Hampshire University.

Sample Speaking Topics

  1. Measuring What Matters  – new rules for 21st communications measurement

This lecture is a big picture overview of communications measurement in the 21st century. I will cover:
• Where we’ve been and where we are headed
• The Barcelona Principles of Measurement and what they mean for the profession and how they will impact your day to day activities
• How you can use PRSA’s Business Case for Public Relations
• What “best in class” measurement programs look like in 2010
• What are the best tools available today
• Wither measurement? Where we are headed and how you’ll measure results in five years.

2. Social Media Measurement Master Class – Minimum 3 hours.
This is a hands-on work shop that will provide a framework to develop metrics for your social media program. It will include: Overview of the principles of measurement, Defining measurable objectives,pinpointing the audience,defining the benchmark, measuring outputs, outtakes and outcomes, Integrating different measures, correlation vs. causality,overview of tools.
We will encourage participants to submit their case studies to provide hand-on experience with these tools.

3. How to develop your Kick Butt Index
This is a hands on workshop to help communicators define success.

4. Measuring Real Naked Conversations – Tales from the trenches, Social Media Measurement in action,
In order to test how social media measurement can be used in real life we’ll review several case studies on real life social media measurement. First we will review some of the best practices in social media measurement. We will then review several case studies including ones from a major research university, a consumer electronics company, and a high tech communications company, to show how they measured success and how they used the data to make their programs better.
Each case study will include information on the research design, the data collected, the analysis of that data, and the relevant conclusions that can be drawn from the data.

5. Are we engaged yet? How to develop your engagement metric
The rise in the influence of social media has turned the entire communications paradigm upside down. Counting column inches and eyeballs is irrelevant in an era where a single YouTube video enjoys a larger audience than the World Series, and the average consumer is bombarded with 5000 messages a day. Popular blogger Robert Scoble (2006) has suggested that the concept of engagement as a more valid measure of user interaction and authority of Internet-based social media channels.
While we’ve come up with lots of good ways to measure what human beings read, watch and see, tracking actions and engagement, we have fewer tools to track actions and engagement. The problem is that it doesn’t matter what media he or she consumers, it matters what they do with the information once they’ve gotten it. If it’s your own blog, do they come back to it again and again? If it’s a YouTube video, do they just watch or do they rate it and comment on it? Are you having a dialog, or are you just yelling ever more loudly? Do they read your blog on a regular basis and subscribe? Do they tell their friends about it? All of these are measures of their level of engagement. Paine will discuss a variety of elements of engagement that include; quantitative and qualitative metrics.

 

6. Measurement on the cheap
The computer has made measurement affordable for the masses, so cost is no longer a good excuse for not being accountable. This session reviews the principles of measurement and describes specific tactics and tools to measure results for little or no money.

7. Integrating metrics for continuous quality improvement
How to integrate public relations, analyst’s relations, investor relations and social media measurement into an effective continues quality improvement program.
As organizations look to get more bang for their buck in turbulent economic times, organizations need to understand the effectiveness of their communications programs across a variety of stakeholders and audiences.