What We Do:
Dashboard Development

 KDPaine & partners has a dashboard for every measurement program.

  • The KDPaine Custom Dashboard:
    Your complete, customized measurement package -- we do the clipping, reading, and analysis. In one place we provide integration of key performance indicators (developed in consultation with you), that tie activites (such as media relations, social media outreach, and events) to your business outcomes (such as revenue generated, online traffic, and donations)
  • The KDPaine IR Dashboard:
    Your Investor Relations monitoring system.

The perfect measurement system has to be not just affordable and accurate, it has to be flexible enough to combine traditional media with social media like Facebook, blogs, and YouTube. It needs to be fast enough to give you feedback on a breaking crisis, but also consistent enough to show long term trends and changing attitudes.

Most importantly, it needs to connect the dots between your activities and the mission of your organization.

Whether it’s increased awareness, online donations, or improving relationships with your communities, KDPaine & Partners can help you demonstrate the impact that your communications efforts are having on the bottom line.

Developing your Dashboard starts with an in-depth consultation with KDPaine & Partners to define the specific metrics and Key Performance Indicators that you want to track. Typically this takes place during an on-site workshop in which all players reach consensus on the metrics and benchmarks needed to measure your success. KDPaine & Partners developers then customize the application to produce a dashboard based on those specific metrics.

The KDPaine Custom Dashboard

Many organizations have all the right intentions about tracking their results and demonstrating their success, but quickly realize that they don't have the time or internal resources available to do the work. Let's face it, the actual process of clipping, reading, and analyzing hundreds of mentions a month is a pain in the butt. And somehow, for most people, it's at the bottom of their priority list. At least until the night before the big presentation is due.

This is exactly why we developed the KDPaine Custom Dashboard. Think of it as your complete, customized measurement package. If you get less than 1000 clips a year, this is the package for you. We do the clipping, reading and analyzing -- all you have to do is pick your parameters. We set up a customized template built around your goals and objectives. We then read and analyze your coverage and that of your competition and enter all the data into your personalized dashboard. Your dashboard application is Internet based, so you can check your results anytime and print out specific tailored charts one at a time, or in a pre-defined report. By simply clicking on a data point on a chart, you can instantly see the article itself, plus all the details including author, messages communicated, subject, visibility of brand mention, who was quoted, what companies were mentioned, and so much more. Additionally, data is available in Excel, enabling you to further slice and dice the information for special presentations. All our Dashboard systems strictly adhere to the guidelines for PR measurement established by the Institute for Public Relations.

For a demonstration, visit the Dashboard Demo page.

Contact KDPaine & Partners for more information.

The KDPaine IRDashboard

The KDPaine IRDashboard is the first comprehensive measurement and analysis tool for the Investor Relations (IR) professional. You can now integrate metrics for internal and external communications, social media, analyst relations, and investor relations into a single dashboard or a standard set of Key Performance Indicators (KPIs.)

Based on detailed content analysis and a rigorous scientific coding methodology, the KDPaine IRDashboard determines the salience and relevance of different themes and topics to the overall conclusions of financial analysts’ reports.  By monitoring these influences over time, an IR department can determine the impact that their specific communications efforts are having on the investment community.

For a demonstration, visit the Dashboard Demo page.

Contact KDPaine & Partners for more information.