What We Do:
Relationship Measurement

In the end, all of communications comes down to relationships. Whether the relationship is with the media, your employees, your customers, or your community, your reputation is the result of all of these relationships. One of the realities of today’s environment is that you can't manage other people's beliefs; you can only manage the relationship you have with them. 

Whether you are in government relations, employee relations, media relations, or community relations, you need to understand what is working and contributing to those relationships. More importantly, you need to understand what isn't working and what needs to be fixed.

In order for you to manage that relationship, you need to measure it. Professors Jim and Laurie Grunig have developed half a dozen metrics to determine the health of organizational relationships. Using these established metrics KDPaine & Partners' custom research measures your relationships with your internal or external publics. Using established survey techniques, we determine the degree to which they trust your organization, the degree to which they feel the relationship is mutually beneficial, and the degree to which they are willing to invest in furthering the relationship. 

Contact KDPaine & Partners for more information.