Measurement Resources

Here is a compilation of helpful resources on public relations measurement and public relations research.

Ask The Measurement Guru: Katie Delahaye Paine answers your public relations measurement questions.

White Papers and Research Reports
We constantly monitor the work of the Institute for Public Relations, the IABC Research Foundation, and other industry research organizations for the most recent and most important new publications.

Case Studies 
The case studies in this section offer examples of how organizations have created and implemented successful public relations measurement programs. 

Books on Measurement

Including "Measuring Public Relationships: The Data-Driven Communicator's Guide to Success" by Katie Delahaye Paine.

Dashboard Samples
Click on the links to see samples of different styles of Dashboards for different types of organizations.

Helpful Links
In this section we share links to other measurement-related organizations, including industry organizations, vendors, and blogs.