Measurement Resources: Books on Measurement

Public Relations Measurement


Measuring Public Relationships: The Data-Dr... by Katie Delahaye Paine $29.95	The New Rules of Marketing and PR: How to U... by David Meerman Scott $15.72	Marketing to the Social Web: How Digital Cu... by Larry Weber

Media Relations Measurement: Determining Th... by RALF LEINEMANN $80.00 An (Almost) Perfect Primer for Measuring Media Performance	Marketing ROI : The Path to Campaign, Custo... by James D. Lenskold $26.37 In Search of the Elusive ROI: Still Lost in the Woods	The Influentials: One American in Ten Tells... by Jon Berry $21.00 The Buzz Starts Here

Public Relations: The Complete Guide by Joe Marconi Welcome To The PR Department: Here's the perfect book for you	Assessing Organizational Communication: Str... by Cal W. Downs Phd $33.70 Now This Is a Really Useful Book	Rivers of Revenue: What to Do When the Mone... by Kristin Zhivago $24.95
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Five reasons why KDPaine & Partners should be measuring your success in social media or traditional public relations:

All our research is custom designed and performed by human experts: Sometimes computer-aided, always human-coded.
Our team has been measuring and evaluating communications for 25 years.
We measure the tough stuff!
It's not just about media relations anymore. We measure image, public relationships, reputation, outcomes, and social media conversations.
We don't just give you numbers -- we give you advice.
We are your partners in continuously improving your programs.
Scaleable research and services to meet any budget.
Our solutions start at $3,600.
Proven science, proven techniques, proven results.
We adhere to the Institute for Public Relations Guidelines for Measuring Public Relations. We never provide Advertising Value Equivalency or any numbers based on inexact science.

8th Annual Summit on Measurement
Portsmouth, NH
October 6-8, 2010