Measurement Resources: Books on Measurement Page 2

Public Relations Measurement


Invisible Advantage: How Intangibles Are Dr... by Jonathan Low	Performance-Based Reporting : New Managemen... by Hans V.A. Johnsson $90.00 A New Way to Measure a Company's Worth	How to Steal an Election: The Inside Story ... by David W. Moore $13.95

Press Releases Are Not a PR Strategy: An Ex... by Linda B. VandeVrede	Counting What Counts: Turning Corporate Acc... by Marc J. Epstein	Excellence in Public Relations and Communic... $67.71

Freakonomics [Revised and Expanded]: A Rogu... by Steven D. Levitt $19.77 You Are the (Measurement) Freak, Freakonomics was written for you	Measuring Your Media Profile by Dermot McKeone $120.00	Primer of Public Relations Research by Don W. Stacks Phd $36.74
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Five reasons why KDPaine & Partners should be measuring your success in social media or traditional public relations:

All our research is custom designed and performed by human experts: Sometimes computer-aided, always human-coded.
Our team has been measuring and evaluating communications for 25 years.
We measure the tough stuff!
It's not just about media relations anymore. We measure image, public relationships, reputation, outcomes, and social media conversations.
We don't just give you numbers -- we give you advice.
We are your partners in continuously improving your programs.
Scaleable research and services to meet any budget.
Our solutions start at $3,600.
Proven science, proven techniques, proven results.
We adhere to the Institute for Public Relations Guidelines for Measuring Public Relations. We never provide Advertising Value Equivalency or any numbers based on inexact science.

8th Annual Summit on Measurement
Portsmouth, NH
October 6-8, 2010