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Measurement Resources: Books on Measurement Page 3

 

Public Relations Measurement
Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers True to Yourself: Leading a Values-Based Business (Social Venture Network) Making a Life, Making a Living: Reclaiming Your Purpose and Passion in Business and in Life
Naked Conversations: How Blogs are Changing... 
by Robert Scoble 
$16.47
True to Yourself: Leading a Values-Based Bu... 
by Mark Albion 
$11.53
Making a Life, Making a Living: Reclaiming ... 
by Mark Albion 
$17.99
Lovemarks: The Future Beyond Brands Excellent Public Relations and Effective Organizations: A Study of Communication Management in Three Countries (Lea's Communication Series) Communication research, measurement and evaluation: A practical guide for communicators
Lovemarks: The Future Beyond Brands 
by Kevin Roberts 
$18.15
Excellent Public Relations and Effective Or... 
by Larissa A. Grunig 
$82.95
Communication research, measurement and eva... 
by Louis C. Williams 
How Mumbo-Jumbo Conquered the World: A Short History of Modern Delusions
How Mumbo-Jumbo Conquered the World: A Shor... 
by Francis Wheen 
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Five reasons why KDPaine & Partners should be measuring your success in social media or traditional public relations:

  1. All our research is custom designed and performed by human experts: Sometimes computer-aided, always human-coded.
    Our team has been measuring and evaluating communications for 25 years.
  2. We measure the tough stuff!
    It's not just about media relations anymore. We measure image, public relationships, reputation, outcomes, and social media conversations.
  3. We don't just give you numbers -- we give you advice.
    We are your partners in continuously improving your programs.
  4. Scaleable research and services to meet any budget.
    Our solutions start at $3,600.
  5. Proven science, proven techniques, proven results.
    We adhere to the Institute for Public Relations Guidelines for Measuring Public Relations. We never provide Advertising Value Equivalency or any numbers based on inexact science.

Click here to purchase the newly released
Social Media Measurement White Paper






8th Annual Summit on Measurement
Portsmouth, NH
October 6-8, 2010