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Public Relations Measurement and Social Media Measurement Resources

Here is a compilation of helpful resources on public relations measurement, social media measurement, and public relations research.

Ask The Measurement Guru: Katie Delahaye Paine answers your public relations measurement questions.

White Papers and Research Reports
We constantly monitor the work of the Institute for Public Relations, the IABC Research Foundation, and other industry research organizations for the most recent and most important new publications.

Case Studies
The case studies in this section offer examples of how organizations have created and implemented successful public relations measurement programs. 

Books on Public Relations Measurement and Social Media Measurement
Including Katie Delahaye Paine’s new book “Measure What Matters.” Buy “Measure What Matters” now at Amazon.com.

 

Dashboard Samples
Click on the links to see samples of different styles of Dashboards for different types of organizations.

Helpful Links
In this section we share links to other measurement-related organizations, including industry organizations, vendors, and blogs.