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Ask The Measurement Guru: Your PR Measurement Questions Answered

For over 20 years, Katie Delahaye Paine has been helping companies to measure their PR and develop better PR programs. Below are some of the questions she is commonly asked, and links to the responses. At the bottom of this page you can send in your own question for the Guru.

• How can I measure my success in the B2B press?
• What are your measurement preferences when it comes to measuring PR?
• Which work best for which media and why?
• What types of results do programs need to provide for which types of media?
• What is your most effective measurable program and what were the benifits derived from it?  How do you measure it?
• What are some of the key principles of using each type of data to gauge PR success?
• Are PR agencies and their clients of the same mindset when it comes to measurement?
• I f not, what does an agency need to do to be part of the same mindset as the client? 
•  What are the current challenges in developing, implementing and analyzing the results of today's measurement methods and programs and what is the solution(s) you see for each challenge?
• What meaurements are most controversial (ad value, PR multipliers, blogs, social media, etc.) and why?
• What  do you see as the 12 immutable laws of measurement?
• If I send out more press releases, how much more coverage will I get?
• Does PR Count if It’s Not Exactly What They Wanted?
• What’s the universal factor for average number of readers?
• How can measurement minimize crisis damage?
• How Can I Use Measurement to Show a Link Between PR and Sales?
• How Do I Get My Boss/Agency to Use Measurement Properly?
• Should Your PR Performance Be Measured by Sales?
• How do I measure change in attitudes without expensive surveys? and 
  What’s the value of crisis communications?
• How Do I Measure the Value of PR?
  and What Are Recommended Criteria for Measuring Media Relations?
• What should I measure to convince management of PR’s contribution to the bottom line?
  and “What standardized questions are asked in measuring relationships?
• How Do I Define My Intranet Success? What percent usage should I expect?
• God Helps Those Who Help Themselves: KDP's Cardinal Rules of Measurement
• The Cable Guy Needs Help Measuring His Reception
  and "How do I know 'What Really Matters?'"
• I've Got a Theory On Broadcast Audiences... What Do You Think?
  And where does that alleged PR multiplier come from, anyway?
• Can measurement help me tie PR campaigns to spikes in sales?
  Depends on the type of product you're trying to sell.
• How Do I Measure PR ROI for Professional Services Firms?
• The Cost of a Good Impression
  Just what is the value of those tchotckes?
• 10 Upgrades To Your Measurement Program
  From the easy to the challenging, here are ten ways to improve your PR evaluation and do more effective PR...
• Uncle Sam's Measurement Makeover
  How measurement can improve the Bush Administration's new PR program
• "My Boss Is Out For Blood!"
• A Student's Five Basic Measurement Questions, 
  and "What's the right number of impressions for the AP?"

 

                        Ask the Guru...  Click on Katie to ask your question.