Measurement Resources:
White Papers

Below you will find links to some papers on public relations measurement. To access most of these papers, you must register and login.

Other excellent sources of research and white papers are:

SocialEyez Entry for the 2012 Society for New Communications Research Award

It's 9am, Do You Know Where Your Membership Is?    A Complete Guide to  Measuring Realationships with you Membership   by Katie Delahaye Paine

Measuring the Transparency of Enviromental Sustainability Reporting Through Websites of Fortune 500 Companies

How to Evaluate the Effectiveness of Your PR Department
by Katie Delahaye Paine

Partial contents:

  • Chapter 1: How to Evaluate the Effectiveness of Your Public Relations, Public Affairs, or Communications Department

  • Chapter 2: Tools to Help you Measure your Process

    • Tools to Track your News Release

    • Tools to Survey your Constituencies

    • Tools to Manage your Communications

Are We Engaged Yet? - Engagement in social media: Web stats, visitor behavior, and relationship theory
by Katie Kelahaye Paine

How to Measure the Impact of CGM - A Guide to Measuring Blogs or It's a Blog New World
by Katie Delahaye Paine

In his fascinating "Power, Pleasure, Patterns, A Conceptual History of the Mass Media in the United States," Joshua Meyrowitz of the University of New Hampshire suggests that every new media, from the printing press to the Internet, creates a power struggle over access to wealth, resources and power. Guttenberg's printing press wrenched the power of the written word out of the hands of the Church. Several centuries later the newspaper helped foment the American Revolution. In the 1830s the Penny Press brought the news to the masses causing the start of advertising-based publishing.

How to Measure Your Internal Communications
by Katie Delahaye Paine

Partial contents:

  • Chapter 1: A step-by-step guide to designing and implementing the perfect measurement program

  • Chapter 2: Buyer’s Guide to Resources that will help you measure

    • Online Surveys

    • Communications Audits

Six Steps to Tie Your PR Results to the Bottom Line
by Katie Delahaye Paine

If you’re downsizing, merging or slashing budgets, you need to read this guide. In it you’ll find out how to:

  • Set up a research program to understand where you’re getting the most bang for your buck.

  • Communicate your successes in a way that even the CEO will comprehend.

  • Make better decisions about what programs contribute to your organization’s mission.

Measuring the Effectiveness of Your Sponsorship Program

by KDPaine & Partners, LLC

How to design and implement a sponsorship measurement program. Need to measure the effectiveness of your sponsorship? From the basic rules of sponsorship measurement to a look at three top vendors, this White Paper will help you find the best system for your organization.

Your Passport to Success: How to Measure PR’s Impact
by Katie Delahaye Paine

The good news about travel and tourism PR is that it is highly measurable. The bad news is that almost everyone does it wrong...

Building a Dashboard for a Non-Profit Organization
by Katie Delahaye Paine

  • Chapter 1: Constructing Your Non-Profit Dashboard

  • Chapter 2: Tools that You'll Need in the Construction

    • Tools to track accuracy, frequency and reach in the media

    • Tools to determine if your web site is being used and believed

    • Tools to test the response and impact of your messages

  • Chapter 3: Case Study: How Habitat for Humanity designed and implemented its dashboard

  • Appendix 1: IPR Guidelines for Measuring Public Relations

  • Appendix 2: IPR White Paper: Research Doesn't Have to Put You in the Poorhouse

Measuring Naked Conversations
by Katie Delahaye Paine