About Us:
Who We Are

The experts at KDPaine & Partners have been in the PR and marketing measurement business for nearly two decades, developing global measurement systems for Hewlett-Packard, Proctor & Gamble, Mastercard and many more. Most recently we've been focusing on developing affordable measurement programs for organizations with PR budgets under $100,000. Our clients have included such diverse organizations as Raytheon, Georgia Pacific, Michigan State University and the USO.

The KDPaine & Partners Team:

Katie Delahaye Paine, Chief Marketing Officer of News Group, Chairman  & founder of Salience/KDPaine & Partners, ; Publisher, The Measurement Standard, http://kdpaine.blogs.com. 

Katie Delahaye Paine is the founder of KDPaine & Partners LLC a New Hampshire- based research consultancy that provides measurement and accountability for corporations, non-profits and government agencies world wide. Katie and Beth Kanter  Co-authored and just released, Measuring the Networked Nonprofit—Using Data to Change the World.  She is the author of Measure What Matters, Online Tools for Understanding Customers, Social Media, Engagement, and Key Relationships (Wiley, March 2011) as well as the popular text book, Measuring Public Relationships (KDPaine & Partners 2007). She is also the publisher of the first blog and the first newsletter for marketing and communications professionals dedicated entirely to measurement and accountability. Prior to launching KDPaine & Partners in 2002, Paine was the founder and president of The Delahaye Group, which she sold to Medialink Worldwide, Inc. in 1999.

Katie was an initial founder of the Institute for Public Relations special commission on measurement and evaluation and is a Founding Fellow of the Society for New Communications Research. Katie was named one of PR Week’s 2008 Power Players for her advocacy of PR measurement. KDPaine & Partners won the prestigious Award of Excellent from the Society for New Communications Research in both 2009 and 2010. Her firm was also awarded the 2008 Jack Felton Golden Ruler of Measurement Certificate of Merit from the Institute for Public Relations. In 2006, Katie Paine received the Business Excellence Award for Excellence in Media & Marketing from New Hampshire Business Review. Paine has also been named Entrepreneurial Venture Creator, Person of the Year by the University of New Hampshire’s Whitmore School of Business. A Cum Laude graduate of Connecticut College's class of 1974, Katie majored in history and Asian studies. She received an Honorary Doctorate of Laws from New Hampshire College in May 1996. She is an Athena award winner and her life is featured in Mark Albion’s books, “Making a Life, Making a Living.” and “True to Yourself.”

Her book, Measuring Public Relationships: the Data-Driven Communicator’s Guide to Success was published in December 2007. Paine is the publisher of KDPaine’s Measurement Blog and The Measurement Standard, the first blog and the first newsletter for marketing and communications professionals dedicated entirely to measurement and accountability. Prior to launching KDPaine & Partners in 2002, Paine was the founder and president of The Delahaye Group, which she sold to Medialink in 1999.

For the past two decades, Paine has been providing marketers and communications professionals the tools, data and information to help them make better business decisions. She and her firms
have read and analyzed millions of news articles, blogs, newsgroup postings and internal communications and have conducted hundreds of thousands of interviews in the relentless pursuit of quantitative and qualitative measures of her client’s marketing success. She works with some of the world’s most admired companies and organizations including Raytheon, MADD National, and Juniper Networks. Most recently, her endeavors have been focused on social media measurement as well as providing cost effective measurement programs for non-profits, universities, small businesses and government agencies.

Paine was recently named one of PR Weeks 2008 Power Players for her advocacy of PR measurement and was also awarded the 2007 NH Woman Business Owner of the Year by the Small Business Administration.. KDPaine & Partners earned the prestigious 2008 Jack Felton Golden Ruler of Measurement Certificate of Merit from the Institute for Public Relations, in addition, PRNews awarded 2007 Platinum Award for Research and Measurement to her firm for the measurement program they developed for the American Society of Plastic Surgeons. In 2006 she was named the Entrepreneurial Venture Creator Person of the Year by the University of New Hampshire and won the Business Excellence Award for Excellence in Media & Marketing from New Hampshire Business Review. A Cum Laude graduate of Connecticut College's class of 1974, Katie majored in history and Asian studies. She received an Honorary Doctorate of Laws from New Hampshire College in May 1996. She is an Athena award winner and a Board member of the New Hampshire Political Library. Her life is featured in Mark Albion’s book, “Making a life, making a living.”

Katie was an initial founder and former chair of the Institute for Public Relations special commission on measurement and evaluation. She served as the US liaison to the European Standards Task Force to set international standards for media evaluation. She writes a regular column for PR News on corporate image and crisis communications and contributes to PRNews, Communications World, PR Week, Business Marketing and New Hampshire Magazine .

Prior to founding The Delahaye Group, Paine was the director of corporate communications for Lotus Development Corporation, and previously was manager of merchandising for Hewlett-Packard Personal Computer Group.

An accomplished speaker, Paine frequently lectures to conferences and universities including The American Strategic Management Institute, the Public Relations Society of America, the International Association of Business Communicators, and the Institute for International Research, the International Public Relations Research Conference, Ragan Communications Conferences, the PR Executive Forum, IPRA, American Marketing Association, the University of New Hampshire and Southern New Hampshire University