PRODUCTS & SERVICES: Relationship
Measurement
In the end, all of communications comes down to
relationships. Whether the relationship is with the media, your
employees, your customers or your community, your reputation is the
results of all of these relationships. One of the realities of today’s
environment is that you can't manage other people's beliefs; you can
only manage the relationship you have with them.
In order for you to manage that relationship, you
need to measure it. Professors Jim and Laurie Grunig have developed
half a dozen metrics to determine the health of one's relationships.
Using those established metrics (click
here for their complete paper on measuring relationships); we
measure your relationships with your internal or external publics.
Using established survey techniques, we determine the degree to which
they trust your organization, the degree to which they feel the
relationship is mutually beneficial and the degree to which they are
willing to invest in furthering the relationship.
Whether you are in government relations, employee relations, media
relations or community relations, you need to understand what is
working and contributing to those relationships. More importantly, you
need to understand what ISN'T working and what needs to be fixed.
For more information and pricing, contact us.
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