SPEECHES & CONFERENCES:
Latest Speech
Katie's
Latest Speech TranscriptPRSA
Seminar, NYC : Build Your Bottom Line With Data-driven
Public Relations - Advanced ROI, KPI and ROMI Measurement (June 18, 2009)
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Measuring
Social Media Effectiveness - Are We Engaged Yet?
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Yes We Can Measure Social Media
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Are We
Engaged Yet? A Framework for Measuring Engagement (May 2009)
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Social Media Measurement Master
Class (May 2009)
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The Roi
of Engagement in Social Media (May 2009)
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SNCR Social Measurement
Master Class
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No More Excuses: How to Set Up a
Measurement Program on a Budget
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PRSA CHE Presentation: Social
Media at Georgia Tech
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Marketing your business for free
(or almost) - How Social Media is changing the face of marketing
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Digital Media Meausrement for PR: Measuring the Roi of Social
Media
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Measuring
What Matters in Social Media
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Analytics On The Edge:
True Tales from the Social
Media Trenches - April 1, 2009
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You CAN Measure Social Media
- True Tales from the Social Media Trenches, March 19, 2009
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Superior Employee Communications
Results through Research, Measurement and Evaluation - Conference Board
Presentation
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PRSA, DC
- Feb
25, 2009 - PR Then and Now
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PRSA, NYC
- Feb
13, 2009 - ROI, KPI, ROMI - Get to the Bottom
Line of Data-Driven Public Relations
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IABC Webinar
- You CAN Measure Social Media—True Tales from the
Social Media Trenches
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IABC Chicago The Un-Standard for Measurement:
Best Practices in Social Media Measurement
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Measuring Naked Conversations in
Higher Ed
Symposium for the Marketing of Higher Education
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Ragan Nov 11 08 Webinar
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True Tales
from the Social media Measurement Trenches– Using Research
to Learn and Improve our programs
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Making
a Business Case for Social Media: Measuring Its Impact
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Reputation
and Relationship Management in a Social Media World
Marketing Optimization Summit
Washington, DC October 2008
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Measurement
101 - A Presentation to the IPR Measurement Summit 2008
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Dashboard
Development Summit 2008.ppt
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